Negotiating with Influence

• Share

We like to believe that we are rational beings, especially when engaging in business decisions, but we are not. What we define as “reality” is often based on subjective perceptions shaped by our brain and sensory systems.  This misconception leads people to believe that the use of persuasion using rational arguments is the key to a successful negotiation.  However, when it comes to negotiations, it is influence (not persuasion) that really matters.  While persuasion relies on direct, rational, and often forceful dynamics, influence is indirect, emphatic, voluntary, and it often engages the subconscious mind.

Join Georgetown Professor Roberto  Ordoñez for an exciting masterclass, where you will learn how to effectively influence others using a combination of a new negotiation mindset (3D problem-solving) and practical neuroscience principles that will engage the unconscious mind and impact decision-making.

Session Details:
Date: Thursday 5 February 2026

Time: 9:00am - 10:30am (GST)

Venue: Auditorium 3, Level 3, DIFC Academy, Gate Village 2

Speaker:

Roberto Ordoñez Professor at Georgetown University (UAE/Qatar), Founder of Alkimya Catalyst

Roberto Ordoñez Professor at Georgetown University (UAE/Qatar), Founder of Alkimya Catalyst LinkedIn Roberto Ordoñez is an expert negotiator and the Founder of Alkimya Catalyst, a boutique global consulting firm that focuses on designing and implementing complex negotiation and conflict resolution strategies. Roberto is a negotiations professor at Georgetown University (UAE/Qatar), Northwestern University (Qatar), HULT International Business School (UAE), ESCP Business School (UAE/France), and the Central European University (Hungary/Austria). He is also a member of the Advisory Board of HALO AI Venture Studio, and the University of Sharjah’s College of Communications. He is a senior advisor at ProColombia (Colombia’s Government Export Agency) and an international speaker. He is also the President of Northwestern University’s Kellogg GCC Alumni Association. Prior to founding Alkimya Catalyst in 2015, Roberto worked for over 20 years in the oil & gas industry, holding senior management roles in operations, finance, business development, corporate planning, corporate strategy, and procurement divisions for large oil & gas companies, including Occidental Petroleum, Hess Corporation, and BP. Roberto has a Bachelor's and a Master of Science degree in engineering from Texas A&M University, and an MBA from Northwestern University’s Kellogg School of Management.

Registration:
Register by filling out the form below:

Full Name *

Email Address *

Please ensure you enter the correct email address.

Phone Number *

Company Name

Designation

Questions or Comments

^{DIFC Online Data Protection Policy}